Is doing online business more effective with Twitter?

Just like Facebook, Twitter is a great tool to support online business owners effectively. Thanks to this social network, you can reach more users, and conversion rates will increase significantly. Besides selling on Twitter, you can also use it as a tool for market research, competitor analysis, customer support, and even to explore current trends to generate marketing ideas for future plans. This article will share some other uses of Twitter that you should know.

What is your goal?

Before engaging with any social media platform, you must clearly define your goals, and Twitter is no exception. For example, a law firm wouldn’t try to find new clients through Twitter; instead, they would use the platform to provide credible information through highly professional tweets, thereby enhancing their credibility and influence with potential customers. Therefore, you first need to identify your target market on Twitter and then determine what real value you can offer them.

Tips and tricks for creating content on Twitter.

Twitter has its own language with many nuances and rules that you need to understand in order to get the most out of it. Here are some tips you should know about the terminology on this social network:

– Tweet : A message that is 140 characters long.

– Handle : Your username

– Retweet (RT) : Share other users’ tweets.

– Hashtag (#) : A tool that allows others to find your tweets based on a specific topic. You can click on a hashtag to see all tweets mentioning that topic in real time – even from people you don’t follow. The best way is to create your own hashtag and repeat it frequently in your tweets to increase brand awareness and gain more followers. For example, Shopify’s Build-A-Business uses #BuilldaBiz, which has attracted a lot of attention from store owners worldwide.

– Direct message (DM) : Private messages between two people. You can only message people who are following you.

– Mention (@) : Mentioning someone in your tweet will notify them of the latest updates.

After gaining a basic understanding of the importance of setting goals when using Twitter and the fundamental terminology of this social network, let’s explore some ways to leverage Twitter for more effective online business.

1. Use Twitter to provide customer support.

As an online business owner, you need to recognize the importance of customer service; it’s a crucial method for building brand awareness and connecting with users. Therefore, leverage social media as a platform to address customer inquiries and complaints, similar to what Shopify is doing in the image below.

2. Managing negative and positive tweets

If you see positive tweets from users about your products or services, you should retweet them again with a sincere thank you for their positive feedback. Additionally, you can mention a newly launched or upcoming product to encourage further purchases.

If you encounter negative tweets, the first thing to do is find a solution to the customer’s problem. Your attitude when talking to them is crucial, as many other users are also watching to see how you handle the situation. Therefore, be polite, friendly, enthusiastic, and especially avoid arguing with the customer. You can refer to the guide on handling customer complaints by clicking directly HERE .

3. Target Market Research

Twitter is one of the best places to gather market information online. Thousands of tweets are posted daily, allowing you to research trends through popular hashtags. For example, if you’re selling scented candles and want to know what people are saying about them, simply type in relevant hashtags and you’ll find posts related to that topic. Use this useful information to develop better product and marketing plans.

4. Competitor research

The reality is that many businesses are now on Twitter, and your competitors are likely among them. You can visit their profiles to learn how to tweet, handle complaints, and the successes and failures they’ve experienced. Click HERE to learn how to identify your top 5 competitors. Additionally, you should utilize hashtags related to your competitors to gather more information about what users are saying about them.

What should you tweet?

The most important thing on Twitter is tweets; they’re where you can grab your customers’ attention, increase your followers, and improve conversion rates. Here are some types of content you can tweet:

– Selling, offering discounts, introducing new products

– Ask fun questions

– Seeking feedback on a new product idea.

– Ask users about the products and brands they like.

– Providing users with free tools

– Post funny pictures of the product and encourage customers to do the same.

– Tweet recent blog posts

– Post Infographic

– Tweet famous quotes related to your business field.

With these tips on leveraging Twitter, hopefully your online business will be more effective in 2016.